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Case study · KRAFTON

One Team One Dream

How walnut.coach helped KRAFTON India — the gaming powerhouse behind PUBG — break down silos, align individual values to a shared vision, and build a genuinely unified team culture through a structured 3-phase coaching journey.

  • 20–50
    Participants
  • 3
    Program Phases
  • 3+
    Months Duration
  • ICF
    Credentialed coaches
The challenge

KRAFTON India — A High-Performing Team Pulling Apart

KRAFTON India, part of the South Korean gaming giant behind PUBG, came to us with a challenge that many fast-scaling companies face: the teams were talented, but they weren't moving as one.

Deeply Siloed Teams

Departments operated in isolation — limited cross-functional communication meant that collaboration felt forced rather than natural. Despite working under the same roof and toward shared goals, teams functioned as separate islands.

  • Misaligned Values & Direction

    Individual motivations and personal values weren't clearly tied to the company's larger vision. Employees lacked a felt sense of "why" — which made unified action and mutual accountability difficult to sustain.

  • No Shared Team Identity

    Without a common purpose that teams could rally around, interactions were transactional. KRAFTON needed more than alignment on paper — they needed people to genuinely believe in a shared dream.

  • Interpersonal Blind Spots

    Limited self-awareness and gaps in understanding colleagues' motivators and communication styles were creating friction. Empathy and active listening needed to be built from the ground up.

The programme

One Team One Dream — 3 Phases

A three-phase journey spanning over three months — from deep individual insight to team bonding to sustained alignment coaching — designed to build unity from the inside out.

  • Phase 1
    Gaining Insights · Oct 2023
  • Phase 2
    Team Bonding · Dec 2023
  • Phase 3
    Alignment Coaching · Jan 2024
What we covered
  • 2-hour focused coaching conversations with selected team leaders representing all employee levels
  • Captured individual needs, motivators, and de-motivators across the organization
  • Administered the FIRO-B psychometric tool online to assess interpersonal needs and team dynamics
  • Identified the gaps between current team culture and the "One Team One Dream" aspiration
Tools and methods
Focused Coaching ConversationsFIRO-B Psychometric ToolOne-on-One InteractionsNeeds Assessment
Our approach

What made this work

This wasn't a one-day team outing. The One Team One Dream program was designed as a sustained, science-backed journey — built on three principles that drive real cultural change.

  1. 1

    Insights Before Action

    Before any training happened, we listened deeply. Phase 1 was entirely dedicated to understanding what was really going on — using psychometrics and coaching conversations to uncover what no survey could.

  2. 2

    Experiential, Not Instructional

    From outbound training to values workshops, every session was designed around doing and feeling — not just hearing. Learning that is lived is learning that lasts.

  3. 3

    Sustained Coaching, Not a One-Off

    Unlike a single workshop, the three-phase structure meant teams built on each layer. Individual insights from Phase 1 informed team dynamics in Phase 2, which were then reinforced through ongoing coaching in Phase 3.

“For the first time, our teams weren't just working alongside each other — they were working for each other. The program gave us a shared language, a shared purpose, and most importantly, a shared belief that we're in this together.”
Program Feedback — KRAFTON India
Outcomes

What changed after the programme

Across 20–50 KRAFTON India employees spanning multiple levels and functions, the three-phase journey catalyzed a cultural shift that went far beyond team-building — it became a new way of working together.

  • Silos Gave Way to Collaboration

    Teams that once operated independently began seeking each other out. Cross-functional communication became a natural part of how work happened — not an extra effort people had to make.

  • A Shared Purpose Teams Could Feel

    By co-creating their team purpose statements in Phase 3, employees had a clear, personally meaningful answer to "why we're here" — and that clarity changed how they showed up every day.

  • Deeper Self & Team Awareness

    The FIRO-B psychometric gave individuals insight into their own interpersonal needs and those of their teammates — reducing friction and replacing assumptions with genuine understanding.

  • A Visible Culture Shift

    Leaders noticed a tangible change in how teams interacted — more openness, more ownership, and a new culture of empathy. The "One Team One Dream" ethos moved from a slogan to a lived reality.

How we worked

From first call to follow-through

Every Walnut engagement follows the same five steps, run by ICF-credentialed coaches.

  1. 1

    Discovery

    Understanding the organisation's culture, challenges and people

  2. 2

    Custom design

    Tailoring content, examples and exercises to the team

  3. 3

    Delivery

    An interactive, gamified session with real-time engagement

  4. 4

    Commitment

    Each participant leaves with one action to try straight away

  5. 5

    Follow-through

    Ongoing coaching for deeper individual growth

For HR

What HR sees in the app

Who was active this week, the one thing to do next, and each skill from the first check to the latest. A monthly report you can download and share.
Walnut for companies
HR Insights: the big story of the month and the monthly report

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