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Case Study
walnut.coach × KRAFTON

One Team One Dream

How walnut.coach helped KRAFTON India — the gaming powerhouse behind PUBG — break down silos, align individual values to a shared vision, and build a genuinely unified team culture through a structured 3-phase coaching journey.

20–50
Participants
3
Program Phases
3+
Months Duration
ICF
Certified Coaches
The Challenge

KRAFTON India — A High-Performing Team Pulling Apart

KRAFTON India, part of the South Korean gaming giant behind PUBG, came to us with a challenge that many fast-scaling companies face: the teams were talented, but they weren't moving as one.

01

Deeply Siloed Teams

Departments operated in isolation — limited cross-functional communication meant that collaboration felt forced rather than natural. Despite working under the same roof and toward shared goals, teams functioned as separate islands.

Misaligned Values & Direction

Individual motivations and personal values weren't clearly tied to the company's larger vision. Employees lacked a felt sense of "why" — which made unified action and mutual accountability difficult to sustain.

No Shared Team Identity

Without a common purpose that teams could rally around, interactions were transactional. KRAFTON needed more than alignment on paper — they needed people to genuinely believe in a shared dream.

Interpersonal Blind Spots

Limited self-awareness and gaps in understanding colleagues' motivators and communication styles were creating friction. Empathy and active listening needed to be built from the ground up.

The Program

One Team One Dream — 3 Phases

A three-phase journey spanning over three months — from deep individual insight to team bonding to sustained alignment coaching — designed to build unity from the inside out.

Phase 1
Gaining Insights · Oct 2023
Phase 2
Team Bonding · Dec 2023
Phase 3
Alignment Coaching · Jan 2024
What We Covered
  • 2-hour focused coaching conversations with selected team leaders representing all employee levels
  • Captured individual needs, motivators, and de-motivators across the organization
  • Administered the FIRO-B psychometric tool online to assess interpersonal needs and team dynamics
  • Identified the gaps between current team culture and the "One Team One Dream" aspiration
Tools & Methods
Focused Coaching ConversationsFIRO-B Psychometric ToolOne-on-One InteractionsNeeds Assessment
For the first time, our teams weren't just working alongside each other — they were working for each other. The program gave us a shared language, a shared purpose, and most importantly, a shared belief that we're in this together.
Program Feedback — KRAFTON India
Outcomes

What Changed After the Program

Across 20–50 KRAFTON India employees spanning multiple levels and functions, the three-phase journey catalyzed a cultural shift that went far beyond team-building — it became a new way of working together.

01

Silos Gave Way to Collaboration

Teams that once operated independently began seeking each other out. Cross-functional communication became a natural part of how work happened — not an extra effort people had to make.

02

A Shared Purpose Teams Could Feel

By co-creating their team purpose statements in Phase 3, employees had a clear, personally meaningful answer to "why we're here" — and that clarity changed how they showed up every day.

03

Deeper Self & Team Awareness

The FIRO-B psychometric gave individuals insight into their own interpersonal needs and those of their teammates — reducing friction and replacing assumptions with genuine understanding.

04

A Visible Culture Shift

Leaders noticed a tangible change in how teams interacted — more openness, more ownership, and a new culture of empathy. The "One Team One Dream" ethos moved from a slogan to a lived reality.

Work With Us

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